Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024 Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. … Continue reading How search analytics can tailor messaging and maximize performance
Different products and markets need different ABM approaches. Constantine von Hoffman on July 14, 2022 Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It isn’t. It changes depending on the type of product you’re selling and the market you are pursuing. Gil Canare, VP of Global Digital … Continue reading How to tailor ABM to your specific needs
Allen Finn — February 13, 2017 — February 13, 2017 Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions. “Hold your horses, Allen: what’s an ‘IF’ function?” Frankly, an ad customizer on steroids. … Continue reading Tailor Ads by Device or Audience with AdWords IF Functions
Klari Nemeth — December 5, 2016 — December 5, 2016 The healthy lifestyle industry is booming as more and more people are beginning to care proactively about their physical and emotional well-being. In particular, sports apparel sales have jumped 42% to $ 270 billion from 2008 to 2015. But although there’s a higher demand for … Continue reading How to Tailor a Loyalty Program for Your Sporty Customers
by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle
By Matt Ford, Published October 12, 2014 In general, marketing has come a long way from newspaper ads to targeted online advertising. But in spite of the history, it’s hard to tell how often B2B marketers stick to the old or go with the new. One moment, you’re making a few rounds of telemarketing calls. … Continue reading Tailor Telemarketing Into Your Tweets
