Tag Archives: Symbiosis

The Symbiosis of Business Development and Marketing

by Cynthia Findlater March 23, 2016March 23, 2016 In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. In fact, these terms are as different as peanut butter and jelly, or ketchup and mustard, or beans and rice. You get the idea. They are different, but they are inextricably … Continue reading The Symbiosis of Business Development and Marketing