Most CTV Ads Miss The Frequency ‘Sweet Spot’ by Karlene Lukovitz @KLmarketdaily, March 23, 2023 Earlier this week, I reported on some key findings from an in-depth study on attention and receptiveness to connected TV ads, from Yahoo and Publicis Media, that employed facial recognition and ACR data and a consumer survey. Those points, in a … Continue reading Most CTV Ads Miss The Frequency ‘Sweet Spot’
