Tag Archives: Sustaining

The key to sustaining brand relevance? Continuous transformation

A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Mark Tiainen on October 16, 2019 Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, … Continue reading The key to sustaining brand relevance? Continuous transformation