February 02, 2026 Higher education needs to change in order to survive the AI economy span>span]:whitespace-nowrap”> A college degree is usually thought of as a ticket to a great job and a secure future. Yet, the job market over the past few years has not been kind to graduates. Rapid changes in technology and uncertainty … Continue reading Higher education needs to change in order to survive the AI economy
Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content. By Mike Maynard January 15, 2026 Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that … Continue reading GEO isn’t a fad — but most GEO tactics won’t survive
Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag. By Gareth Chilton January 9, 2026 Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as … Continue reading Why CreativeOps and MOps can’t survive independently
October 14, 2025 The creator economy won’t survive without fixing payments In Hollywood, actors do not wait half a year to get paid. Under SAG-AFTRA contracts, residuals are distributed within 30 to 60 days of the union receiving payment from studios. That is the standard in one of the world’s most complex entertainment ecosystems. Meanwhile, … Continue reading The creator economy won’t survive without fixing payments
April 09, 2025 Can the Trump-Musk bromance survive the tariff trade wars? BY Chris Stokel-Walker When Donald Trump announced that Elon Musk would be joining the government as an adviser and head of the quasi-governmental Department of Government Efficiency (DOGE), there was skepticism about how long the relationship between the two would last. Experts predicted that … Continue reading Can the Trump Musk bromance survive the tariff trade wars?
November 21, 2024 Will the DOJ’s proposal to break up Google survive the incoming administration? It’s a race against time to see whether a landmark court decision will stick. BY Chris Stokel-Walker The proposal filed on Wednesday by the Department of Justice (DOJ) to completely dismantle Google’s monopoly in the world of search would require the … Continue reading Will the DOJ’s proposal to break up Google survive the incoming administration?
cheyenne macdonald Mon, Jul 29, 2024 Simply Elegant Glass has been selling hand-crafted sex toys on Etsy for nearly a decade. In that time, the shop has made over 7,000 sales and racked up more than 1,500 mostly five-star reviews. The Etsy shop — which offers glass dildos, anal plugs and other insertable items … Continue reading Artisanal sex toy businesses might not survive Etsy’s new seller policies
By Emily Guy Birken July 22, 2023 A sudden loss of income can happen to anyone at any time. For example, there is no end in sight for the ongoing strike by the Writers Guild of America (WGA) and the Screen Actors Guild (SAG-AFTRA). In mid-July, Deadline quoted an unnamed studio executive who said, … Continue reading How to survive a loss of income
By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)
