By Emily Guy Birken July 22, 2023 A sudden loss of income can happen to anyone at any time. For example, there is no end in sight for the ongoing strike by the Writers Guild of America (WGA) and the Screen Actors Guild (SAG-AFTRA). In mid-July, Deadline quoted an unnamed studio executive who said, … Continue reading How to survive a loss of income
By Jeff Beer July 08, 2023 Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad agencies, media companies, and social and tech platforms gathered here for the Cannes Lions Festival of Creativity—you could almost hear the constant chant of “AI, AI, AI, AI . … Continue reading These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)
By Jeff Beer April 15, 2023 When Visa hired Frank Cooper III as its new chief marketing officer in March 2022, it was a sign that the financial services and payments company was ready to make significant changes in how it operated as a brand. Cooper joined after five years as CMO … Continue reading How to survive and thrive as an elite marketer
By Shalene Gupta January 27, 2023 Gen Z is coming of age in turbulent times—from rising costs of living, to climate change, to the pandemic. They will inherit the solutions we build. Dell Technologies recently published the results of a study that surveyed over 15,000 people—aged 18-26, from 15 different countries—about their thoughts on … Continue reading Gen Z says school is not equipping them with the skills they need to survive in a digital world
By Michael Grothaus January 24, 2023 If you’re a company in the market for growing your workforce, there’s no doubt you’ll be headhunting Gen Z workers in the near future. The problem is, depending on your company’s size, Gen Z might not want to work for you. That’s according to a new report from … Continue reading Gen Z wants to work for big companies that can survive economic downturns, Adobe says
By Nate Berg August 11, 2022 Like many downtown business districts across the U.S., Newark, New Jersey’s central business area is full of restaurants catering to the office crowd. With negligible residential populations to serve, these restaurants follow the daily drifts of workers’ coffee breaks, lunches, and early evening happy hours. Without workers, though, these … Continue reading Downtown restaurants rely on the office lunch crowd. Can they survive the move toward hybrid work?
How to Survive a Global Recession: Lessons Learned from Covid-19 What started out as rumors of a global recession seems to be more likely than most of us thought possible. We were being told, after all, that the economy was ‘bouncing back nicely’ after it took a hit during the last two years of a … Continue reading How to Survive a Global Recession: Lessons Learned from Covid-19
Terry Choi September 23, 2021 Since COVID-19 hit, more merchants than ever are dispensing with brick-and-mortar locations—but the competition is tough. How can dropshipping businesses gain a competitive edge and retain customers? According to data from IBM’s U.S. Retail Index, pandemic conditions accelerated the projected shift away from physical stores and toward online shopping by … Continue reading Dropshipping During COVID? Survive and Thrive In the Pandemic With These 3 Tips
Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
