Tag Archives: Surfers

How To Optimise Your Online Campaigns For Silver Surfers

Luke ReesAugust 24, 2015 Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems like a huge missed opportunity considering the size and wealth of the grey market, so let’s dispel some of the myths: Firstly, they are not all digitally-challenged technophobes – in the … Continue reading How To Optimise Your Online Campaigns For Silver Surfers