Programmatic ad buying began with search engine marketing. Data introduced programmatic audience buying for display, video, television and other media buys. Unlike audience buying, Google AdWords and Bing Ads, described as auction-based systems, allow marketers to bid on keywords, rather than lumping personas into audiences. The campaigns would rise to the top above the fold, … Continue reading Search Marketing Demonstrates How Data Supports Programmatic Premium Branding Campaigns In-House →