Tag Archives: Super

Do Super Bowl Ads Drive Performance?

Do Super Bowl Ads Drive Performance? by Laurie Sullivan @lauriesullivan, February 2, 2023 How effective are Super Bowl ads at driving performance? Global omnichannel communication company Mitto wanted to know, so it surveyed 1,000 U.S. residents ages 18 and older through Pollfish in January and found 52% thought a Super Bowl ad would be a … Continue reading Do Super Bowl Ads Drive Performance? →

How marketers used the Super Bowl to influence fans on social media and search

Marketing Trends

NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. Chris Wood on February 14, 2022 The Super Bowl is that rare TV event where fans watch the commercials as intently as the programming, which also means that marketers are looking to gain traction not only … Continue reading How marketers used the Super Bowl to influence fans on social media and search →

Super Bowl Ads, Keywords Lure Inquisitive Searchers

Marketing Tools

Super Bowl Ads, Keywords Lure Inquisitive Searchers by Laurie Sullivan @lauriesullivan, February 14, 2022 Matthew Stafford and the Los Angeles Rams emerged the winner of Super Bowl LVI over Joe Burrow and the Cincinnati Bengals at SoFi Stadium on Sunday, bringing together two quarterbacks who never previously played in the top game. What did consumers … Continue reading Super Bowl Ads, Keywords Lure Inquisitive Searchers →

Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI

Advertisement Industry

Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI by Laurie Sullivan @lauriesullivan, February 10, 2022 Supply challenges stifled new car manufacturing across the automotive industry for much of 2021, but with the rise of prices for new and used car sales, the industry saw record-breaking profits amidst high customer demand, despite the low inventory … Continue reading Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI →

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Experience

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game →

Brands Need Spots That Connect To Win Super Bowl Ad Game

Sports Marketing

Brands Need Spots That Connect To Win Super Bowl Ad Game by John Weiss , Op-Ed Contributor, February 4, 2022 Pressure. Some thrive on it while others simply crumble. Come Sunday, February 13 the Bengals and Rams will surely feel it as they compete for NFL supremacy. Even the football itself knows pressure. But the … Continue reading Brands Need Spots That Connect To Win Super Bowl Ad Game →

What If Your Business Partner Is a Super Spender?

Business Strategy

Albert Costill October 22, 2021 When it comes to business partnerships, there are several advantages. These might include complementary skill sets, dividing responsibilities, tax benefits, and reducing startup costs and risks. Unfortunately, partnerships have some disadvantages as well. Statistics show that up to 70% of businesses fail due to partnerships. After all, drawbacks to a … Continue reading What If Your Business Partner Is a Super Spender? →

7 Techniques for Super Powerful SEO in 2021

SEO Tools

Dave Sutton March 19, 2021 Search Engine Optimization (SEO) as we know it today is far different from what online business owners were using five years ago. SEO ranking factors have transformed over the years, allowing search engines to be manipulated by adding more than just keywords. Today, there are several marketing strategies that can … Continue reading 7 Techniques for Super Powerful SEO in 2021 →

Super Bowl Ads Win The Super Bowl Of Hypocrisy

Advertisement Industry

Super Bowl Ads Win The Super Bowl Of Hypocrisy by Kaila Colbin , Featured Contributor, February 12, 2021 Last Friday, I messaged my nephew: “Big game this weekend? Who is playing? Who are we rooting for?” As you can tell, I don’t follow football. But, the ads… the ads were something else. Uber Eats … Continue reading Super Bowl Ads Win The Super Bowl Of Hypocrisy →

Brands Demonstrate Performance Marketing In Super Bowl LV Ads

Advertisement Industry

Brands Demonstrate Performance Marketing In Super Bowl LV Ads by Laurie Sullivan @lauriesullivan, February 8, 2021 Performance marketing isn’t the first strategy marketers typically consider when it comes to Super Bowl television ads, but Bryan Walkey, CEO at performance-marketing agency GainShare, does. He says it’s possible if the ads are structured for precision targeting and … Continue reading Brands Demonstrate Performance Marketing In Super Bowl LV Ads →