Renee ShupeFebruary 4, 2015 Success! You’ve written and email and your subscriber has opened it. In most cases the most difficult part is to get people to simply open your email. However, once they have your message open it’s also important to make sure they read enough of it to follow through on your call … Continue reading How to Get Your Subscribers to Read Your Emails
Rosalyn LemieuxJanuary 17, 2015 Ever since the early days of the Internet, bloggers have found ways to thrive and establish communities around their work. They are the ultimate, and first, digital gatekeepers. Some like Arianna Huffington, Michael Arrington, and Pete Cashmore went on to found new digital empires, such as The Huffington Post, TechCrunch, and … Continue reading How To Find And Engage Bloggers In Your Subscribers List
Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More
Mike Parry November 19, 2014 An inbox is a personal space, when someone invites you to send them email they are inviting you into that personal space. You should take this into account every time you email your subscribers. They expect you to be sending them an email they will enjoy. Achieving what I call … Continue reading Giving Your Subscribers Inbox Love
By Joy Ugi, Published October 17, 2014 You’ve put together a killer strategy for a one-time promotional email. You’ve spent hours making sure the subject line, copy and design are amazing. You’ve sent it out with sky-high confidence in the reaction you’ll get from subscribers. And then you get less-than-impressive metrics. If you’ve sent this … Continue reading Subscribers Not Responding to Your Awesome Email? Try the Remail Tactic
Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a … Continue reading Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options
By now, most marketers have realized that email is one of the best channels to impact potential customers, current customers, and even lost customers. In fact, email marketing has consistently ranked as the best channel in terms of return on investment. Additionally, I’m sure most professionals can attest to checking their email multiple times a … Continue reading Personalized Emails: A Tactic That Will Earn You a Positive Response from Subscribers
We’ve created a recipe of sorts, so the next time you sit down to whip up a batch of sweet emails you’ll have all the ingredients you need to grab readers’ attention. 1. Create a killer subject line from scratch When you bake chocolate chip cookies your whole house smells great, right? That smell grab’s … Continue reading A 5-Step Recipe to Snag Subscribers’ Attention
