Tag Archives: Strategists

The AI era needs strategists grounded in expertise and guided by context

Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence. By Domenic Venuto   February 13, 2026 As AI automates routine and complex analytical tasks, a profound revaluation of human skills isn’t likely — it’s inevitable. In this new landscape, once-soft abilities are becoming hard differentiators. The capacity … Continue reading The AI era needs strategists grounded in expertise and guided by context

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates

Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates by Laurie Sullivan  @lauriesullivan, February 4, 2021 Outreach Strategists, a Houston-based public affairs and communications agency, uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a cookie-workaround. “In the past we would wait for days … Continue reading Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates