Tag Archives: Stone

Developer marketing and the myth of the Rosetta Stone

Contrary to what some say, developers don’t hate marketing — unless it doesn’t respect their needs. Contributor Josh Aberant explains the right way to reach them. Josh Aberant on September 28, 2016    It’s easy to caricature the relationship between marketers and developers as something like, “marketers are from Mars, developers are from Venus,” where … Continue reading Developer marketing and the myth of the Rosetta Stone