by Laurie Sullivan@lauriesullivan, November 17, 2016 Only one-third of marketers participating in study released by the Mobile Marketing Association (MMA) this week said they use multi-touch attribution tools today, which helps them determine the value of each customer interaction leading to a conversion. More than 75% said they will use the tools by 2019 if … Continue reading MMA: Multi-Touch Attribution Stifled By Lack Of Understanding, Transparency →