Tag Archives: starts

It All Starts with Identity: How To Better Manage Your Marketing Data

Rachel SerpaJune 5, 2015 “Big data really is about having insights and making an impact on your business. If you aren’t taking advantage of the data you’re collecting, then you just have a pile of data, you don’t have big data.” Believe it or not, these words were spoken by Facebook’s VP of Infrastructure Engineering … Continue reading It All Starts with Identity: How To Better Manage Your Marketing Data

Social Starts Selling: How Social Promotion Will Dominate 2015

Phillip AgnewFebruary 1, 2015 Up until now social networks have focused on building their userbase. In 2015 these networks will switch focus, turning their attention away from social awareness, and towards social promotion. Promotions will no longer be small real estate on users’ news feeds. Instead they’ll be the main meal, commanding high prices by … Continue reading Social Starts Selling: How Social Promotion Will Dominate 2015