ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
It looks like Agentforce’s meaningful contribution to Salesforce’s bottom line is on or ahead of schedule. Mike Pastore on December 4, 2025 They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers … Continue reading The ‘data foundation’ for AI starts paying off for Salesforce
October 28, 2025 Is there a penny shortage? What to know as Kroger starts asking customers to use exact change
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology. Talisha Padgett on August 14, 2025 The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes … Continue reading Scaling AI starts with people, not technology
April 18, 2025 The future of leadership starts in the home BY Gene Eidelman and Rachel Weissman Leadership transformation isn’t found in boardrooms—it’s happening in our homes. In a world facing converging crises of climate, technology, and social displacement, how we create our spaces reveals everything about how we’ll lead through these transformative times. Integrity derives from … Continue reading The future of leadership starts in the home
Adobe starts rolling out generative AI video tools in beta Premiere Pro’s Generative Extend can stretch out shots. kris holt Mon, Oct 14, 2024 Adobe Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of … Continue reading Adobe starts rolling out generative AI video tools in beta
SearchGPT is OpenAI’s long-expected prototype search engine. Here’s what it looks like. Danny Goodwin on July 29, 2024 OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly … Continue reading OpenAI starts testing SearchGPT prototype
Duolingo lays off contractors as it starts relying more on AI It has cut 10 percent of its contractors, according to Bloomberg. Mariella Moon Tue, Jan 9, 2024 SOPA Images via Getty Images Duolingo has cut 10 percent of its contractors as it’s begun using AI tools to handle the tasks they used to … Continue reading Duolingo lays off contractors as it starts relying more on AI
Discord’s latest teen safety blitz starts with content filters and automated warnings The features come after a recent report found the company was failing to protect young users. Igor Bonifacic Updated Fri, Oct 20, 2023 Discord Discord is introducing new safeguards to protect young users. On Thursday, the company announced Teen Safety Assist. The … Continue reading Discord’s latest teen safety blitz starts with content filters and automated warnings
Elon Musk’s texts with Jack Dorsey and Parag Agrawal detail tumultuous Twitter negotiations Karissa Bell @karissabe A tranche of Elon Musk’s private messages have been made public as part of his ongoing lawsuit with Twitter. The messages, revealed in a court filing Thursday, shed new light on Musk’s behind-the-scenes negotiations with Twitter’s leadership, as … Continue reading Twitter’s Community Notes feature starts rolling out globally
