By Tim Ringel November 29, 2023 You can’t go a step in the advertising and marketing world these days without running into someone’s hot new application of artificial intelligence (AI) technology. It’s the shiny new object of the moment that has captured our attention, and it’s driving agencies and brands into a mad dash … Continue reading Why we’re marketing: We’re trying to sell something
By Lydia Dishman October 22, 2023 We’ve all been there. The point in the workday where nothing is going right, or getting done, or a combination of both, and the feeling is just: “Why am I doing this again?” At this point, with the pace of job growth steady but tapering off and unemployment … Continue reading How to know when it’s time to switch jobs for something more meaningful
By Jeff Beer May 07, 2023 The role of culture in the business of brands cannot be overstated. It’s the reason that Rihanna is not only one of the world’s biggest music superstars, but also founder of a leading beauty brand. It’s how Doja Cat helped Taco Bell sell more than 20 million Mexican … Continue reading If brands don’t stand for something, they’re talking to no one
It’s far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn’t solve the real problem: Protecting consumer data. Constantine von Hoffman on March 27, 2023 Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it … Continue reading The fight over banning TikTok could result in something good for marketers
When Some[thing] Shows You [What It Is], Believe [It] The First Time by Joe Mandese @mp_joemandese, February 17, 2023 Fun fact: I actually struggle with headlines. But when I began drafting this column after reading The New York Times column about one of its writer’s conversations with Microsoft’s new AI-powered chatbot “Sydney,” this one just came … Continue reading When Some[thing] Shows You [What It Is], Believe [It] The First Time
Nothing Phone 1 review: A remarkable-looking midrange Android phone Nothing makes a flashy case for more smartphone options. M. Smith @thatmatsmith Hardware Software Cameras Wrap-up When I first pulled the Nothing Phone 1 from its slender retail box, I just stared at it, flipped it over in my hand and scrutinized the see-through bits and … Continue reading Dbrand’s ‘Something’ skins make your phone look like a Nothing Phone 1
LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2021 LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will end its run at the … Continue reading LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing
Arik Hanson May 3, 2021 When this pandemic set in over a year ago now, a lot of things changed for me. My family was at home with me–all the time. I could no longer work at coffee shops. I no longer visited the gym. And I rarely saw friends. All of that took its … Continue reading How the Pandemic Turned Me Into Something I Am Not
Tobin Lehman November 4, 2020 A common challenge we hear from prospects is that they are tired of ‘playing the price game’. What they mean by this, is that they are tired of being beaten down on price as the only true rating factor in their winning the new deal. This is the sad state … Continue reading Winning Deals on Something Besides Price
