Tag Archives: Small

Should Small Businesses Incorporate as a PLLC or PC?

Deborah Sweeney July 23, 2021 Chances are you’re probably familiar with entity formations like limited liability companies (LLCs) and corporations. How about professional limited liability companies and professional corporations? What does it mean to incorporate as a PLLC or a PC? Let’s look at these legal structures and determine who is eligible to incorporate as … Continue reading Should Small Businesses Incorporate as a PLLC or PC?

Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Marketing Personas – Know Your Small Business Customers

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers

How Open Banking Can Benefit Small Businesses

Devin Partida July 7, 2021 It’s quite possible there will be significant incoming changes in the way customers and businesses participate in the banking ecosystem. With the emergence of artificial intelligence (AI) in financial technology (FinTech), businesses can improve their financial management systems. Technological advancements make banking and completing financial transactions simpler, allowing business owners … Continue reading How Open Banking Can Benefit Small Businesses

A Small Business Guide to Resolving a Google My Business Suspension

Karl Tablante June 29, 2021 For most small business owners, Google My Business (GMB) is an incredible marketing lifeline. Having an optimized Google My Business listing is one of the most effective ways for small businesses to improve their local search visibility. Without a GMB profile, small business owners will find it more challenging to … Continue reading A Small Business Guide to Resolving a Google My Business Suspension