Why Finance Skepticism Haunts Marketing Projections by Laurie Sullivan , Staff Writer, March 3, 2026 Marketers and finance teams often misunderstand each other with regard to money and performance, even with marketing-mix modeling (MMM). Only 10.9% of marketers participating in a study acknowledged that they are very aligned with their company’s finance team, whereas 26.7% … Continue reading Why Finance Skepticism Haunts Marketing Projections
The state of today’s consumer? Upset by negative experiences — but staying silent about them too. Kim Davis on October 15, 2024 Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers … Continue reading Declining customer feedback and loyalty, growing AI skepticism
By Clint Rainey August 24, 2022 Jamie Earl White grew up in a rural Texas town near Uvalde where there was a clear resources divide between “the ranching class and the non-ranching class.” As an MIT student, he took careful notes during Occupy Boston and helped lead the “Justice for Janitors” campaign—a lesson … Continue reading ‘We still have a lot to prove’: VC-backed union startup responds to skepticism around its model
