by Shanelle Mullin May 27, 2016May 27, 2016 Would you rather optimize the path your visitor will actually take or optimize the path you think he should take? If you’d rather the former, then there’s something you need to know about linear funnels… they’re not a completely accurate representation of reality. The question is, what … Continue reading Why Linear Funnels Are a Simplified Reality (and What to Do About It)
Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be — and he’s here to help simplify your life. Andrew Goodman on January 29, 2016 Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to pay … Continue reading PPC Geo-Bidding, Simplified
The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes. Barry Levine on January 19, 2016 at 2:12 pm From Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But personalization can … Continue reading Paris-Based Startup Reelevant Offers Simplified Email Personalization
by Jon Goynshor, (November 02, 2015) As I recently read a bedtime story to my daughter, I was struck at how a children’s book and my day job could collide. It occurred to me that this story encompassed the hallmarks of multicultural marketing at its best. The book, Same, Same but Different by Jenny Sue … Continue reading Multi-cultural Partnership Marketing Simplified: ‘Same, Same But Different’
