The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020 Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Farahnaz Mohammed — August 13, 2019 — August 13, 2019 Despite WhatsApp, Instagram, TikTok, Snapchat, Facebook, and the multiple apps for digital communication popping up on our phones and desktops, email marketing continues to be one of the most powerful methods to reach and connect with audiences meaningfully. But for all the care that goes … Continue reading 7 Best Newsletter Sign Up Examples
Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking? by Justin Shaffer , August 2, 2019 If a potential customer knocked on your door to purchase a product or service, would you answer? It’s often the marketer’s job to disrupt prospects from their daily life with an ad that will win them … Continue reading Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking?
Max Benz — February 25, 2019 — February 25, 2019 Within any creative process, there may be no definitive end to the new ideas that seem to pop up along the way. While on the one hand, changes and additions to a project can add significant value, they can also derail it if they aren’t … Continue reading The Ultimate Guide to Project Sign Off Sheets
Elizabeth Williams — January 14, 2019 Follow @bizmkter — January 14, 2019 I came across this well-meaning article a few weeks ago. It’s about how to set up and run a corporate culture committee in your organization. Well that sounds swell, doesn’t it? Get some of your bouncy, enthusiastic, engaged Tigger employees, order some muffins … Continue reading A Corporate Culture Committee is a Sign of Neglect
Patrick Hutchison — February 7, 2018 — February 7, 2018 Am I the only one who missed the Budweiser Clydesdales? It’s clear that they weren’t the only thing absent from the TV spots—many ads were also missing meaning. Why was that? Super Bowl spots are usually quite entertaining (hat tip to Tide)—and notoriously expensive. So, … Continue reading Super Bowl Ads in 2018: A Sign of Things to Come?
Mike MoranJune 13, 2015 I’ve been working with several clients recently to improve their website search, and have been noticing something new. Lack of volume. A rule of thumb is that between one and ten percent of website visitors use website search to find something within your website. Now some sites, like Amazon, probably have … Continue reading It’s a Bad Sign If No One Uses Your Website Search
Kim StiglitzMarch 26, 2015 A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30 percent of your list … Continue reading Why A Sign Up Form Is A No-Brainer For Email List Growth
In a move to tighten security, Twitter announces that people using TweetDeck credentials must switch over before March 31. Martin Beck on March 4, 2015 Twitter announced today that by the end of March, TweetDeck users will have to sign onto the platform using their Twitter credentials. That means users of TweetDeck — those still … Continue reading TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials