Tag Archives: Setup

Intro to Pinterest ads: From setup to success story

Contributor Akvile DeFazio explains how to set up a Pinterest business account, discover the available advertising features and accomplish your goals using effective tactics. Akvile DeFazio on June 4, 2018     rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the … Continue reading Intro to Pinterest ads: From setup to success story

The Perfect Email Automation Setup For an eCommerce Business

XIAOHUI “X” Wang — March 14, 2018 — March 14, 2018 Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages. Once you set up triggered emails or series of emails, your work is done and subscribers will … Continue reading The Perfect Email Automation Setup For an eCommerce Business

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016   Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

by Andrew Popowycz June 11th, 2015    Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI

How to Setup and Measure Your Digital Advertising Efforts with Google Analytics

Brenda TonApril 29, 2015 As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns. It’s extremely important to track and measure advertising spend and understand how people are engaging with the assets you’re promoting. If you’re looking for a way to prove the … Continue reading How to Setup and Measure Your Digital Advertising Efforts with Google Analytics