Will Humphries — March 19, 2017 Follow @JustCallMeWill— March 19, 2017 Although production often takes place on the front lines, content marketing success is often dependent upon the level of senior leadership involvement in the planning stages. Your content should align with the overall vision and mission of the organisation. The following is a look … Continue reading Why Senior Leadership Involvement is Necessary for Content Success
by John Holland January 1, 2016January 1, 2016 When working with committees many salespeople and their managers assume that the highest-level person is the decision maker. While I believe it is important to gain access to as many committee members as possible, focusing too much on the senior executive (and potentially busiest person) may not … Continue reading Bad Assumption: The Senior Executive is the Decision Maker
by Irene McConnell November 18, 2015November 18, 2015 If you’re in the job market, you’d be forgiven for thinking this post falls under the, ‘heard it before, going to hear it again’ category. After all, when it comes to résumés, everyone seems to agree that achievements matter. And while this holds true across all levels … Continue reading How To Write Achievements For A Senior Management, Executive or Board Résumé [With Examples].
