Andre BourqueMay 9, 2015 Paid media has become a valuable part of a brand’s content marketing mix, and native advertising is one way marketers are enjoying it. Native advertising improves brand image, engages viewers, and has a click-through rate that is orders of magnitude higher than display ads. So much, in fact, that traditional publications like the … Continue reading How to Select the Best Native Advertising Services
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Facebook Opens “Topic Data” Firehose To Select Marketers
Facebook is working with DataSift to give U.S. and U.K. businesses insight into what people are talking about on the social network. Martin Beck on March 10, 2015 Marketers will finally be able to drink from Facebook’s data firehose. At least some marketers. And perhaps sip is a better way to put it, but Facebook … Continue reading Facebook Opens “Topic Data” Firehose To Select Marketers