Kevin Page — July 12, 2017 Follow @1nonlyKevinPage — July 12, 2017 Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey. To better illustrate my … Continue reading 6 Signs that You Are the Used Car Salesman of Digital Marketing
by Steve DiGioia Follow @stevedigioiaSeptember 30, 2016 Customers appreciate your positive attitude. They prefer to buy from those they like and those that have their best interest at heart. Here’s a post adapted from my book that shows it works in the restaurant industry. Assume the sale. This is one of those phrases that is … Continue reading I’m a Waiter, Not a Salesman!
As the role of the stereotypical salesperson fades, what will emerge? Columnist Claudine Bianchi sees a blurring of marketing and sales as engagement becomes a priority. Claudine Bianchi on December 18, 2015 A lot of surveys and research out there suggest that the days of the salesperson is gone. And you know what? I agree. … Continue reading Death Of The Salesman? And What Would That Mean For Marketers?
