Tag Archives: safety

How to balance ROAS, brand safety and suitability in social media advertising

Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024   As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising

OpenAI and Anthropic agree to share their models with the US AI Safety Institute

  OpenAI and Anthropic agree to share their models with the US AI Safety Institute A Google spokesperson told Engadget it’s in discussions with the agency. will shanklin   Updated Thu, Aug 29, 2024 OpenAI / Anthropic OpenAI and Anthropic have agreed to share AI models — before and after release — with the US … Continue reading OpenAI and Anthropic agree to share their models with the US AI Safety Institute

The US lays out a road safety plan that will see cars ‘talk’ to each other

  The US lays out a road safety plan that will see cars ‘talk’ to each other Vehicle-to-everything tech could prevent hundreds of thousands of crashes, advocates say. kris holt   Sat, Aug 17, 2024   ASSOCIATED PRESS The US Department of Transportation has laid out a nationwide road safety plan [PDF] that will lead … Continue reading The US lays out a road safety plan that will see cars ‘talk’ to each other

OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks

OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks Whistleblowers filed an official complaint with the SEC in June, The Washington Post reports. cheyenne macdonald   Sat, Jul 13, 2024   JASON REDMOND via Getty Images OpenAI’s NDAs are once again under scrutiny after whistleblowers penned a … Continue reading OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks

Why psychological safety is the key to marketing team innovation

Marketing leaders need to understand the brain’s role in minimizing threats and maximizing rewards to transform team dynamics. Hana Jacover on June 24, 2024   Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. … Continue reading Why psychological safety is the key to marketing team innovation

Former OpenAI leader blasts company for ignoring ‘safety culture’

May 17, 2024 Former OpenAI leader blasts company for ignoring ‘safety culture’ Jan Leike, a coleader in the company’s superalignment group, wrote on X that OpenAI’s safety culture has ‘taken a backseat to shiny products.’ BY Chris Morris Not all the departures from OpenAI have been on the best of terms. Jan Leike, a coleader in … Continue reading Former OpenAI leader blasts company for ignoring ‘safety culture’

X confirms it blocked Taylor Swift searches to ‘prioritize safety’

X confirms it blocked Taylor Swift searches to ‘prioritize safety’ The move comes after nonconsensual pornographic deepfakes of the singer went viral last week. Cheyenne MacDonald   Sun, Jan 28, 2024 Reuters / Reuters X has confirmed it’s preventing users from searching Taylor Swift’s name after pornographic deepfakes of the artist began circulating on the … Continue reading X confirms it blocked Taylor Swift searches to ‘prioritize safety’

OpenAI introduces new governance model for AI safety oversight

OpenAI introduces new governance model for AI safety oversight Maxwell William / Last Updated: Dec 19, 2023   OpenAI has introduced a new governance structure that grants its board the authority to withhold the release of AI models, even if company leadership has deemed them safe, according to a recent Bloomberg report. The decision, detailed … Continue reading OpenAI introduces new governance model for AI safety oversight