June 11, 2026 Anthropic’s Claude Fable 5 plays it too safe on safety, developers say BY Mark Sullivan Anthropic on Tuesday launched Claude Fable 5, its most capable public model. But within two days, users began reporting that its safety system was blocking benign or legitimate prompts. Fable 5 is the first public model derived from … Continue reading Anthropic’s Claude Fable 5 plays it too safe on safety, developers say
June 07, 2026 How authoritarian governments twist AI safety to coerce tech companies to comply BY The Conversation When researchers founded Anthropic in 2021, they said the race to build powerful AI was moving too recklessly. They inserted detailed safety measures into their products and marketed their commitment to safety as the corporate quality that distinguished … Continue reading How authoritarian governments twist AI safety to coerce tech companies to comply
May 05, 2026 Many people misunderstand psychological safety, and this is what leaders need to do BY Leah Mether Psychological safety is a crucial key to high performance, a positive culture, and team success—and for good reason. Google’s Project Aristotle found that it’s the number one factor in high-performing teams. When people feel safe to speak up, ask … Continue reading Many people misunderstand psychological safety, and this is what leaders need to do
March 25, 2026 Psychological safety is the first step. Most companies forget the second BY Maria Papacosta When leadership trends become corporate wallpaper, they risk losing the very edge that made them useful in the first place. That’s where psychological safety risks finding itself today. It’s plastered on slide decks, plugged into engagement surveys, and … Continue reading Psychological safety is the first step. Most companies forget the second
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech. Constantine von Hoffman on September 22, 2023 The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. If you think I’m exaggerating, the … Continue reading FTC says Omnicom deal is OK, as long as there’s no brand safety involved
People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm. Jay Mandel on April 24, 2025 At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO at Terakeet, about brand safety — what it means, what it definitely doesn’t … Continue reading Brand safety is BS (until it’s not)
June 04, 2025 Can healthcare go green without compromising safety? BY Lisa Anderson U.S. hospitals generate nearly six million tons of waste each year, and a single patient can be responsible for more than 30 pounds a day. Much of that waste comes from the operating room (OR), which accounts for up to a third of … Continue reading Can healthcare go green without compromising safety?
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. Kim Davis on September 30, 2024 Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom … Continue reading Newsom vetoes pioneering AI safety legislation
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
