TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). Chris Wood on January 24, 2022 Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for … Continue reading Zefr promises brand safety on TikTok with new AI offering
Is it worth risking reputation to reach a large audience? Is that audience human anyway? William Terdoslavich on August 18, 2021 Do you know where your clicks are coming from? Do you know where your ad is going?No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or … Continue reading Balancing risk and reach: The brand safety dilemma
Amy Stephens April 28, 2021 Mr. Stevens and I just reached fully vaccinated status and the realities of our post-pandemic work differences are stark. He works in manufacturing and the vast majority of his employees have been in person throughout the pandemic. Anyone who could function remotely was asked to stay home, but “going back” … Continue reading Psychological Safety in a Hybrid World
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
Anthony Mersino January 21, 2021 Most leaders would claim that they want high-performing teams but many of them don’t know what it takes to create them. In some cases, leaders actually behave in ways that undermine high performing teams. Can Leaders Create High-Performing Teams? How do you create High-Performance Teams? More specifically, how do you … Continue reading Don’t Overlook Safety for High-Performing Teams
Winning The Holiday Season From The Safety of Your Customers’ Couches by Nicole Garberg , December 16, 2020 Given the events of 2020, many are craving holiday experiences that replicate, if not elevate, the memories of years past. Retailers who recognize this and prepare to provide a little something special will see their efforts rewarded. … Continue reading Winning The Holiday Season From The Safety of Your Customers’ Couches
Chanakya Kyatham September 24, 2020 Visitor management systems have many different purposes and functions. They ensure increased safety by offering peace of mind for businesses, and they allow organizations the freedom to address other areas of concern in creating a successful management experience. Organizations often have a lot of people walking in and out of … Continue reading Anonymous Reporting Systems Enhance Safety by Using Visitor Management Solutions
Chanakya Kyatham — May 27, 2020 Offices often have a lot of people walking in and out of its premises, and installing a CCTV camera at the entrance no longer cuts it as enough workplace security. In order to avoid any data security breach or physical threat from unwanted and dangerous visitors, it is important … Continue reading How a Visitor Management System Can Improve Safety & Security for Workplaces, Offices
Advertisers have a corporate social responsibility to find a way to balance their need to protect the brand with support of news sites, particularly in times of crisis. Kristoffer Belau on April 21, 2020 “Don’t block the news.” This is the Interactive Advertising Bureau’s (IAB) passionate appeal to advertisers during the COVID-19 crisis. As the … Continue reading Don’t block the news: Tips to balance brand safety and corporate responsibility
