People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm. Jay Mandel on April 24, 2025 At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie, CMO at Terakeet, about brand safety — what it means, what it definitely doesn’t … Continue reading Brand safety is BS (until it’s not)
June 04, 2025 Can healthcare go green without compromising safety? BY Lisa Anderson U.S. hospitals generate nearly six million tons of waste each year, and a single patient can be responsible for more than 30 pounds a day. Much of that waste comes from the operating room (OR), which accounts for up to a third of … Continue reading Can healthcare go green without compromising safety?
The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. Kim Davis on September 30, 2024 Since California legislators passed a fiercely contested AI safety bill at the end of August, the question has been whether Governor Gavin Newsom would sign it into law. We now know the answer, with Newsom … Continue reading Newsom vetoes pioneering AI safety legislation
Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
OpenAI and Anthropic agree to share their models with the US AI Safety Institute A Google spokesperson told Engadget it’s in discussions with the agency. will shanklin Updated Thu, Aug 29, 2024 OpenAI / Anthropic OpenAI and Anthropic have agreed to share AI models — before and after release — with the US … Continue reading OpenAI and Anthropic agree to share their models with the US AI Safety Institute
The US lays out a road safety plan that will see cars ‘talk’ to each other Vehicle-to-everything tech could prevent hundreds of thousands of crashes, advocates say. kris holt Sat, Aug 17, 2024 ASSOCIATED PRESS The US Department of Transportation has laid out a nationwide road safety plan [PDF] that will lead … Continue reading The US lays out a road safety plan that will see cars ‘talk’ to each other
OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks Whistleblowers filed an official complaint with the SEC in June, The Washington Post reports. cheyenne macdonald Sat, Jul 13, 2024 JASON REDMOND via Getty Images OpenAI’s NDAs are once again under scrutiny after whistleblowers penned a … Continue reading OpenAI whistleblowers call for SEC probe into NDAs that kept employees from speaking out on safety risks
Marketing leaders need to understand the brain’s role in minimizing threats and maximizing rewards to transform team dynamics. Hana Jacover on June 24, 2024 Psychological safety is essential in today’s workplace, but many leaders struggle to achieve it. Workplaces with increased psychological safety saw a 27% reduction in turnover, per a Quantum Workplace survey. … Continue reading Why psychological safety is the key to marketing team innovation
May 17, 2024 Former OpenAI leader blasts company for ignoring ‘safety culture’ Jan Leike, a coleader in the company’s superalignment group, wrote on X that OpenAI’s safety culture has ‘taken a backseat to shiny products.’ BY Chris Morris Not all the departures from OpenAI have been on the best of terms. Jan Leike, a coleader in … Continue reading Former OpenAI leader blasts company for ignoring ‘safety culture’
X names its third head of safety in less than two years The role had been empty since last June when Ella Irwin resigned following criticism from Elon Musk. Karissa Bell Wed, Apr 3, 2024 NurPhoto via Getty Images X has named a new head of safety nearly a year after the last executive … Continue reading X names its third head of safety in less than two years
