Tag Archives: Roblox

Metropolitan Museum of Art launches Roblox augmented reality experience

With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox. Chris Wood on August 1, 2023   Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid … Continue reading Metropolitan Museum of Art launches Roblox augmented reality experience

Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint

The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch. Constantine von Hoffman on April 4, 2023 Walmart has pulled its Universe of Play experience from global gaming platform Roblox after consumer groups complained about it to the Children’s Advertising Review … Continue reading Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint

Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates. Constantine von Hoffman on March 13, 2023 Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB).  On Friday SVB was … Continue reading Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Hot Topic launches metaverse Halloween collection on Roblox

The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Chris Wood on October 6, 2022 This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic … Continue reading Hot Topic launches metaverse Halloween collection on Roblox