Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies? by Laurie Sullivan @lauriesullivan, June 3, 2023 Advertisers may wonder how the reversal of YouTube’s decision to take down content that advances false claims that widespread fraud, errors or glitches occurred in the 2020 or other elections will impact ad-placement decisions. The change, which … Continue reading Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies?
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Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
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