The return of college football surely has many of you breaking out the team colors, planning your tailgates, and scheduling your Saturdays around kickoff. It also gives us a reason to dig up this story we caught last year featuring Nick Saban and his Alabama Crimson Tide on 60 Minutes. It’s a behind-the-scenes look at … Continue reading The Focus That Will Help Your Organization Generate More Sales Revenue
Tag Archives: Revenue
How the PR Team Can Make Revenue Gravy
“Click” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. What’s PR revenue gravy? Here’s my perspective. First, understand PR is an integral part of marketing, not an offshoot. As a C-level executive with 30 years of marketing and sales experience, I can … Continue reading How the PR Team Can Make Revenue Gravy