How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line. Chris Wood on November 17, 2021 Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake … Continue reading New Snowflake partnerships should allow marketers to do more with data while remaining compliant
Tag Archives: remaining
Keurig and the challenges of remaining non-partisan in a polarized marketplace
Being truly apolitical is no longer an option. Greg Sterling on November 13, 2017 An opinion piece in Ad Age argues that brands should remain non-partisan and should avoid “steering clear of right-leaning sites.” It depends on what you mean by “right-leaning sites,” but that’s now easier said than done. A case in point … Continue reading Keurig and the challenges of remaining non-partisan in a polarized marketplace
Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense. Lydia Jorden on November 8, 2016 During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something … Continue reading Holiday optimization tips for remaining competitive in the SERP
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