Tag Archives: Releases

IAB releases new guidelines as retail media networks mature

Retail Industry

Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature →

ChatGPT goes enterprise and other AI martech releases this week

ChatGPT Regulations

Here are the AI-powered martech products, platforms and features announced this week. Constantine von Hoffman on August 31, 2023 Here are this week’s AI-powered marketing technology releases: OpenAI‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. … Continue reading ChatGPT goes enterprise and other AI martech releases this week →

AI-powered martech: This week’s releases and research

AI Marketing Tools

With generative AI hype creating unrealistic expectations, 63% of marketing leaders say they plan to invest in the technology. Constantine von Hoffman on August 24, 2023 With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner.  … Continue reading AI-powered martech: This week’s releases and research →

HubSpot’s July 2023 releases: The manager’s guide

HubSpot

Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more. Jen Bergren on August 18, 2023 HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more.  Here are the updates relevant for managers:  Deal lists (beta) Trigger workflows using events  Email logging retroactively and to custom … Continue reading HubSpot’s July 2023 releases: The manager’s guide →

Marketo’s July releases: A manager’s guide

Management Tools

Create better visualizations and reduce troubleshooting time with Marketo’s latest features. Lindsay Fay on August 4, 2023 Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently.   Another notable feature released last month is Web Services Error, which identifies API users … Continue reading Marketo’s July releases: A manager’s guide →

Round-up of this week’s AI-powered marketing technology releases

AI Marketing Tools

Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. Constantine von Hoffman on July 27, 2023 Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though … Continue reading Round-up of this week’s AI-powered marketing technology releases →

HubSpot’s June 2023 releases: The manager’s guide

HubSpot

AI Content Assistant tools added, reporting improvements and Payments releases. Jen Bergren on July 19, 2023 HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features.   Here are the updates relevant for managers:  Content assistant in additional tools (beta) Conversations Inbox HubSpot Sales Chrome Extension for … Continue reading HubSpot’s June 2023 releases: The manager’s guide →

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