By Nicole Gull McElroy Bracken Darrell likes starting over. “This idea that you restart every day—that’s how I feel about everything,” he says. “You have a chance to reinvent things.” It’s a mantra he’s intimately familiar with. Six months ago, Darrell became the new president and CEO of VF Corp., which owns brands including … Continue reading Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again
Jonathan Ranger — May 14, 2020 I must admit, I was concerned this article might appear self-serving. With the many inspiring stories of self-sacrifice, it is natural to contemplate our place in the crisis and to search for the greater meaning in our work. I have also witnessed many brands struggle – I’ve spent hours … Continue reading E-Commerce Marketing Reimagined: Maintaining Connections During COVID-19
by Dave Brock Follow @davidabrockSeptember 22, 2016 I love the emerging focus on Account Based Everything. The principles of account based sales and marketing are fantastic–actually taking me back to my foundations in selling, where everything we did was account based. Since the terminology around Account Based Everything changes with every person who talks about … Continue reading Account Based Everything Re-Imagined
