SMBs spend about $43,500 on martech it doesn’t need, according to the survey. This unwanted tech can also cost time and cause workflow confusion. Constantine von Hoffman on June 7, 2023 More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is … Continue reading 51% of SMB marketers say they’re stuck with redundant martech
Beata Staszkow — August 1, 2018 — August 1, 2018 Being made redundant is not the end of the world. It happens frequently as companies merge, get taken over, and indeed go to the wall. If you have recently been made redundant, here’s what to do next. Check that your Redundancy was fair People aren’t … Continue reading Made Redundant? Here’s What to Do Next
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network. Ginny Marvin on February 22, 2018 Facebook has made several changes to how and what advertising metrics it reports in an effort to improve transparency and clear up advertiser confusion. The changes come after … Continue reading Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
by Adam Baetu December 7, 2015 Follow @emailmarnowDecember 7, 2015 Every email marketing professional has a code of best practice to work from, a set of rules and basic guidelines that apply to most campaigns. However, while some of these form the backbone of functional, professional marketing emails and are absolutely essential, you should never … Continue reading Is the ‘View in Browser’ Link at the Top of Emails Now Redundant?
