Drew Page — May 26, 2020 Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where the planning, discipline, and the fiscal responsibility of maintaining a … Continue reading Business Expenses to Reconsider During Times of Crisis
‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019 At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy
