Steven Imke — February 12, 2020 A while back, I was asked to participate on a panel to speak about entrepreneurialism and evaluate business proposals prepared by college students enrolled in the Bachelors of Innovation program at a local college. The request got me thinking – what could I, a person with no formal academic … Continue reading What is the Value of Real-World Business Experience as an Entrepreneur?
Tag Archives: RealWorld
How To Integrate Direct Mail Into ABM (With Real-World Examples)
Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
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