Tag Archives: Realized

Will the promise of true marketing automation finally be realized?

We should all be very excited about Integration Platform as a Service. Darrell Alfonso on August 10, 2021 Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was … Continue reading Will the promise of true marketing automation finally be realized? →

Digital Customer Service Is Becoming A Fully Realized Marketing Channel

Customer Service

Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel →

Report: The Promise Of Big Data Is Recognized But Rarely Realized

Big Data Utilization

While big data is seen as competitive advantage, the report card is mixed on the ability to fully utilize it to accomplish key business objectives. Greg Sterling on October 28, 2015 A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and … Continue reading Report: The Promise Of Big Data Is Recognized But Rarely Realized →