Conversion TopicsApril 25, 2015 “Man is not a rational animal, he is a rationalizing animal.” Online marketers will do well to keep this quote by science fiction writer Robert A. Heinlein in mind when doing user experience (UX) research. According to John Whalen, CEO of Brilliant Experience, UX research should be aimed at watching what … Continue reading Rationally Irrational: How To Present Information To Dueling Brains →