Tag Archives: rated

Digital marketing’s contribution to company performance rated as down significantly

The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report.  Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly

Affiliate Channels, Ranked And Rated

Affiliate Channels, Ranked And Rated by Laurie Sullivan , Staff Writer @lauriesullivan, December 22, 2020 Martech Record wants to bring transparency to the affiliate marketing industry by publishing data through reports, surveys, and buyer’s guides. The latest guide, released this week, aggregates feedback about platforms and programs in North America from dozens of managers and publishers … Continue reading Affiliate Channels, Ranked And Rated