Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
by Paul Morris January 25, 2016 Follow @SuperbDigitalJanuary 25, 2016 If you are working in a management role or are aiming at doing so, it may be worth considering your options for qualifications in management. Having a qualification can dramatically increase your career prospects and may not take as much time away from your current … Continue reading Is It Worth Getting a Qualification in Management?
By Bob Apollo, Published October 15, 2014 Sirius Decisions recently published some very interesting research into the subject of when marketing-generated “leads” are regarded as being “sales ready”. The results surprised me, and I suspect that they might surprise you, as well. There is, of course, no one right answer that covers all extremes from … Continue reading The 5 Levels of Lead Qualification
Any great sales process provides consistently enforced qualification criteria. These measures help your sales team ensure that any sales opportunity warrants your investment of time and resources. Why is qualification so important? It’s important to both the buyer and the seller. Here’s why: It’s important to the buyer because: It optimizes use of the buyer’s … Continue reading Why is Qualification So Important to Your Sales Process?
