Tag Archives: Pushing

DOJ pushing the sale of Chrome sparks industry debate over web’s future

Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product. Anu Adegbola on November 22, 2024   Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome … Continue reading DOJ pushing the sale of Chrome sparks industry debate over web’s future

These pro-RFK Jr. influencers are pushing to ‘Make America Healthy Again’

November 21, 2024 These pro-RFK Jr. influencers are pushing to ‘Make America Healthy Again’ Influencers and companies in the wellness space have capitalized on distrust of the nation’s public health establishment, flooding the market with supplements and alternative treatments. BY Eve Upton-Clark You wouldn’t think wellness influencers with a passion for organic produce and unpasteurized milk … Continue reading These pro-RFK Jr. influencers are pushing to ‘Make America Healthy Again’

A growing network of influencers are pushing Ozempic

October 28, 2024 A growing network of influencers are pushing Ozempic Many content creators juggle promotions as side gigs alongside traditional jobs, with their ongoing weight-loss transformations unfolding in real time on TikTok. BY Eve Upton-Clark “I was offered $20,000 to sell you Ozempic,” the text overlay reads on TikTok influencer Stella Kittrell’s post. “A year … Continue reading A growing network of influencers are pushing Ozempic

Meta advertisers: Glitchy automated system pushing sales down and costs up

Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024   Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up

Google is pushing its AI-powered search on India and Japan next

ChatGPT is suddenly everywhere. Are we ready? The disinformation crisis is about to get so, so much worse. Andrew Tarantola Senior Editor Updated Mon, Apr 3, 2023 Carol Yepes via Getty Images For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT … Continue reading Google is pushing its AI-powered search on India and Japan next

WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

WFA Agencies Comfortable Pushing Back On Performance Evaluations by Steve McClellan  @mp_mcclellan, December 1, 2022 Clients may pay the bills, but a new report from the World Federation of Advertisers (WFA) indicates that agencies feel more comfortable than in past years sharing honest criticism with the brands that pay them when it comes to measuring … Continue reading WFA Report Finds More Agencies Comfortable Pushing Back On Performance Evaluations

Google’s ‘raters’ are pushing for $15 an hour

Google sets baseline standards for temp workers after outcry Google staff weren’t even allowed to sympathize with contractors. J. Fingas @jonfingas April 2nd, 2019 AP Photo/Ng Han Guan Google is once again responding to complaints about working conditions and strategic decisions. The search firm is implementing “minimum standards” for temporary staff in the wake of … Continue reading Google’s ‘raters’ are pushing for $15 an hour