Tag Archives: Program

10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever

By Lili Boev, Published October 31, 2014 Welcome to part one of a two-part series providing tips to get the most out of email marketing throughout Black Friday and Cyber Monday. How many shopping days are there left till Christmas? Answer: Two. Black Friday this year falls on November 28th and Cyber Monday on December … Continue reading 10 Steps for the Most Successful Black Friday & Cyber Monday Email Marketing Program Ever

5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues

By Carrie Morgan, Published October 13, 2014 Whatever you want to call it: channel enablement, reseller strategy, partner programs – it’s all the same.  When a product or service reaches sufficient maturity, the natural next step (at least in the technology industry) is to set up a partner program to resell the product. The resell model … Continue reading 5 Reasons Why Setting Up A Channel Reseller Program Will Increase Your Revenues

Fall Is Time For Balance In Your Email Marketing Program

by Amanda Hinkle, September 25, 2014 This week marked the beginning of fall, signaling shorter days, cooler weather, heavier foods and yup… holidays that are right around the corner. As we move past the autumnal equinox, Forbes contributor Frances Booth encourages us to think about balance– and I agree. Achieving balance does not necessarily mean … Continue reading Fall Is Time For Balance In Your Email Marketing Program

How To Frame ROI For Your Business Intelligence Program

Business intelligence has transformed businesses by providing a plethora of IT structures, tools and systems that optimize the strategic planning used by organizations. Most business enterprises are facing an enormous pressure against the growing competitiveness in the digital market environment. The introduction of business intelligence system to business allows marketers to explore marketing opportunities, improve … Continue reading How To Frame ROI For Your Business Intelligence Program