In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin. Tim Parkin on May 17, 2022 Most marketing fails to deliver its maximum potential. And the reason is simple: lack of prioritization. “If we just had more time and resources then we could produce a … Continue reading Ruthless prioritization: The key to marketing momentum
Madison Logic’s new Insights solution delivers signals that help identify actively engaged accounts. Kim Davis on December 14, 2021 The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming … Continue reading Madison Logic launches new account prioritization solution
Brian O’ConnorSeptember 14, 2015 Product managers develop ideas by reading industry reports, speaking with customers and prospects, and attending conferences. But then they must field ideas and feature requests from executives who drop in, marketing departments that want new features to promote, sales teams that promise a feature to close a deal, and more. These … Continue reading What Every Busy Product Manager Needs to Know About Prioritization
