by Jem Henderson March 18, 2016March 18, 2016 What is priming? Well, it’s a strategy used to influence people’s behaviour, one that has been studied in depth. The technical aspect of it is summarised as ‘an implicit memory effect in which exposure to one stimulus influences the response to another stimulus.’ Basically, priming means that … Continue reading How Can Priming Help Improve Your Conversion Rate?
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How To Use Priming To Improve UX
by Alex Birkett February 22, 2016February 22, 2016 Watch this trailer of The Hateful Eight, and then fill in the blanks: K I _ _ Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or … Continue reading How To Use Priming To Improve UX