Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? by Dave Morgan , Featured Contributor, May 20, 2021 Virtually every NewFront presentation this season talked about the fact that linear TV has lost 40% of its 18-49 rating points over the past four years. And, naturally, that their CTV and streaming media … Continue reading Will Ad-Supported Video Gameplay Help Replace Linear TV’s Lost Prime-Time Rating Points? →