Rilee Viggers — May 28, 2020 Whether it be an issue within your company, or a worldwide pandemic, having a crisis marketing strategy in place could potentially save your brand from losing your customers. On social media, content spreads like wildfire, and it’s not always the good stuff. Your best chance to make it through … Continue reading Avoiding a Social Media Crisis: Is It Possible?
Lisa Morgan — April 28, 2020 Businesses are shifting their focus online due to COVID-19. Now is the time to check your website is up-to-date and running properly so you can compete with increased digital traffic now, or prepare for when demand increases again once restrictions lift. The question of “what should I be doing … Continue reading How to Maximize Lockdown Time to Ensure Your Website is in the Best Possible Order
JoAnn Corley — March 19, 2020 What if I told you, as a business owner or executive/ senior leader there is a high probability you are consistently working against yourself, would you believe me? As someone who has worked in the realm of leadership and management for over 20 years with a specialty in human … Continue reading As a Leader, Are You Working Against Yourself? It’s Highly Possible
Sahin Guvenilir — March 13, 2020 A Day in a Life of a Scrum Master It’s 9:30 am. The Scrum Team gather around their team desk to hold the Daily Scrum. Jamie, one of the team members, highlights a problem that he faced (March 15, 2020): “I cannot deploy the code into the staging environment … Continue reading A Scrum Master’s Search for “The Art of the Possible”
John Coleman — October 29, 2019 How to measure success? Is it even possible? Just to set the scene, I haven’t figured this out yet. I can tell you my story, in all its ugliness. It’s based on a real story, but it’s changed significantly from reality to protect the innocent. I hope you still … Continue reading How to Measure Success: Is it Even Possible?
Christopher Brown — April 15, 2019 Follow @marketculture — April 15, 2019 For businesses everywhere, this is becoming an increasingly relevant question. Not long ago most business could just ignore Amazon and say to themselves that’s fine for them in retail they are not operating in our industry. Well, times are changing, and Amazon is … Continue reading Is It Possible to Compete With Amazon and Win?
Marc Kaufmann — December 6, 2018 — December 6, 2018 Scrum is based on self-organized teams. Self-organized teams are able to evolve and adapt quicker in today’s highly complex working environments than traditional command-and-control management structures. At the same time, self-organized teams are more robust to external disturbances, are faster and more creative in problem … Continue reading 2 Ingredients for Self-Organization (No Recipe Possible Though)
Derek Gleason — October 11, 2018 — October 11, 2018 In 2009, Netflix offered $ 1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code. As it turned out, the enhanced algorithms “did not … Continue reading Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
Rick Lepsinger — August 8, 2018 Follow @onpoint_llc — August 8, 2018 Free-Photos / Pixabay Today’s organizations understand the value of leadership. Every year, companies invest billions of dollars on leadership training to identify, prepare, and develop effective leaders. With so much emphasis on leadership, it’s worth taking a step back to reassess why leaders … Continue reading Is it Possible for Anyone to be a Leader?