Tag Archives: Popular

Did Elon Musk use a popular sales trick to convince people to pay up for Twitter?

  By Katelyn Bourgoin November 11, 2022 Whatever you think of Elon Musk and his Twitter takeover, he appeared to have been using a classic sales technique last week. In late October, The Verge reported that Twitter was planning to charge users $20 for Twitter Blue and a coveted blue checkmark. The backlash was immediate: … Continue reading Did Elon Musk use a popular sales trick to convince people to pay up for Twitter?

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

Apple Gets A Bite: MPP Receives A 20% Adoption Rate By Consumers To Date by Ray Schultz , Columnist, October 6, 2021 Apple Mail users have not opted in to Mail Privacy Protection (MPP) as quickly as doomsayers expected, judging by numbers provided by Validity.  There was single-digit adoption during launch week starting on September … Continue reading 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)

Jennifer Warren July 29, 2021 Picture this: Socialite Kim Kardashian and her sister Khole displaying a few nice-fitting JCPenney jeans on Facebook Live. Bet the jeans would have sold like hotcakes! In short, influencers hawking wares through live videos invariably invite more viewership, more engagement, more entertainment, and more SALES. Sigh! The fact: JCPenney, the … Continue reading How Livestreaming Rescued a Popular Chinese Brick-and-Mortar Company From COVID Crises (And How You Can Do the Same)

Which ERP Systems Are Most Popular With Their Users In 2021?

Louis Columbus May 7, 2021 Sage Intacct, Oracle ERP Cloud, and Microsoft Dynamics 365 ERP are the three highest-rated ERP systems by their users. 86% of Unit4 ERP users say their CRM system is the best of all vendors in the study. The survey-wide satisfaction rating for CRM is 73%, accentuating Unit4 ERP’s leadership in … Continue reading Which ERP Systems Are Most Popular With Their Users In 2021?

Are Direct-to-Consumer Brands Becoming Popular? [Infographic]

Stacey Rudolph — May 13, 2020 There has been an explosion of direct-to-consumer brands (D2C) over the past few years and there seems to be no slowing down. There has led to a shift on how consumers relate to brands. In other words, middlemen and traditional retailers are increasingly facing challenging times ahead. According to … Continue reading Are Direct-to-Consumer Brands Becoming Popular? [Infographic]