Tag Archives: Pointers

3 pointers to navigate the confusing martech marketplace

Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace