Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead. Gene De Libero on December 23, 2022 Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been … Continue reading 3 pointers to navigate the confusing martech marketplace
Tag Archives: Pointers
3 Email Segmentation Pointers to Keep in Mind
James Patterson — August 1, 2018 — August 1, 2018 Not all prospects are the same. Thinking otherwise hurts your customer acquisition strategies, especially when you send uniform emails that are far from tailored to what your customers need or want. But, email segmentation has the power to personalize the messages you send to your … Continue reading 3 Email Segmentation Pointers to Keep in Mind