Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found. Mike Pastore on November 4, 2025 A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters … Continue reading Two-thirds of listeners say podcasts recommendations drive purchase decisions
Google Audio AI Guides Podcasts by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2024 Google teased the product at Google I/O in May, launched Audio Overviews in September and on Thursday moved NotebookLM out of experimental mode and introduced new features to make it more useful. Updates to the audio summary feature for its AI … Continue reading Google Audio AI Guides Podcasts
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond. Constantine von Hoffman on December 20, 2023 There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. … Continue reading 10 top marketing podcasts for 2024
Podcasts Drive Sales And Branding: Study by Ray Schultz , August 23, 2023 An impressive 48% of listeners have purchased at least one product advertised in a podcast in the past year. And 76% can recall at least one advertised product, according to The Power of Podcasts, a study from Voices, conducted by Momentive. In … Continue reading Podcasts Drive Sales And Branding: Study
Last year, podcast ad revenues increased 26%, twice the rate of the internet ad market. This year the audience hit an all-time high. Constantine von Hoffman on May 15, 2023 “The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The … Continue reading Advertisers and audiences refute the idea that podcasts are on the wane
By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform. The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts
B2B podcasts don’t need a big audience to be a success. Also, they are perfect for repurposing content like blog posts, white papers, etc. Constantine von Hoffman on November 9, 2022 Podcasts are now a top channel for B2B content, with 43% of decision makers saying they use them to get business related content, according … Continue reading Podcasts now a top channel for B2B marketing
Podcasts Reach An Inflection Point by Sarah Bolton , Op-Ed Contributor, February 11, 2022 In a relatively short time, podcasts have become a viable medium for brand awareness, storytelling, and performance. Instead of fighting for slivers of a niche budget, podcast ad providers now compete for significant pieces of advertisers’ digital budgets. Mainstream status comes … Continue reading Podcasts Reach An Inflection Point
Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]
Planning, content and guest selection are at the foundation of a successful podcast strategy. Rodric Bradford on October 14, 2020 The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the … Continue reading How marketers can get the highest ROI out of podcasts
