April 19, 2024 Japanese doctors sue Google over false reviews to highlight the platform’s dangers The damages they are seeking are symbolic, about 23,000 yen ($150) per plaintiff. BY Associated Press A group of Japanese doctors has filed a civil lawsuit against U.S. search giant Google, demanding damages for what they claim are unpoliced derogatory and … Continue reading Japanese doctors sue Google over false reviews to highlight the platform’s dangers
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. Kim Davis on April 17, 2024 In the ever-evolving landscape of digital marketing, Customer Data Platforms (CDPs) are pivotal tools for organizations aiming to harness the power of data-driven strategies. … Continue reading The top 10 benefits of customer data platforms
March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now. President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide
Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective
Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate
While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality
Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024 Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less?
See how the MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms. MarTechBot on November 20, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Digital events platforms: Best of the Chatbot
