Brett McHaleOctober 27, 2015 I was recently rummaging through my pile of conversion tracking pixels in Facebook’s Business Manager when I noticed an alert that explicitly stated the ending of individual pixels. As someone who is managing multiple lead gen promotions on Facebook, each requiring a unique tracking code, I was pretty excited. The fact … Continue reading Clean Up Your Conversion Tracking Mess with the New Streamlined Facebook Pixel
Laura DonovanAugust 5, 2015 Website and Facebook: A Two-Way Street to Increase Sales Social Media has turned old marketing models upside down. However, business websites continue to be the foundation upon which all other marketing is based today. Even those businesses that advertise in print routinely add their web addresses. Websites are virtual storefronts – … Continue reading Facebook’s Retargeting Pixel Tool Remarkets to Website Visitors on Facebook
by Ruud Hein June 30th, 2015 1 Search engines “cut-off” titles that are too long. This can lead to the rather unfortunate consequence that your most important information in your titles and descriptions are not visible in organic search resuls leading to fewer clicks. Used to be that there was a fixed amount of … Continue reading Site-Wide Title Width Calculator For SEO (Google Pixel SERPs)
