Tag Archives: phrase

Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query

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Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query →

Big Changes Coming to Phrase Match & Broad Match Modifier

Social Media Utilization

Conor Bond — August 8, 2019 — August 8, 2019 Your keywords are about to start matching to queries they’ve never matched to before. That’s right: Following up last September’s decision to make exact match keywords less exact, Google announced earlier today that phrase match and broad match modifier keywords will soon begin matching to … Continue reading Big Changes Coming to Phrase Match & Broad Match Modifier →

Expanded phrase match negatives: A script for misspellings

Marketing Guide

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings. Daniel Gilbert on August 17, 2018   As paid search specialists, our strength lies in our ability to exert control over our keyword targeting. … Continue reading Expanded phrase match negatives: A script for misspellings →

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