Tag Archives: Percent

Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer’s site to what’s on Amazon. Amy Gesenhues on April 2, 2019 A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website … Continue reading Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018   According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Publishers Clearing House attributes 26 percent revenue lift to header bidding

One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017   Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding

Study says only 8 percent of shoppers using retailer apps, should they give up?

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016   It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?

Research: location a primary buying consideration for 43 percent of consumers

Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016   The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers

Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]

Globally, spending among B2B advertisers helped drive overall increase in average advertiser spend. Ginny Marvin on September 17, 2015 Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being … Continue reading Advertisers Spend On Facebook Retargeting Up 31 Percent YoY [Study]

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. Ginny Marvin on September 15, 2015 App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report … Continue reading App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2

Happy Employees Are 12 Percent More Productive

Jonha RevesencioJuly 16, 2015 The conventional management thinking is that if we pay workers enough, they will be productive. With more recent industrial psychology research findings, we find that there is a significant relationship between a worker’s happiness and their productivity at work. (Image Credit: Flickr, Creative Commons: Pavlina Jane) A recent research from the University … Continue reading Happy Employees Are 12 Percent More Productive

Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile

Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile